Dec 12

R/GA Will Brighten Up Mattress Firm’s Messaging as New Creative Agency of Record

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Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months–changing the scope as it went along–Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review)….

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