Aug 10

Publishers Want Independent Governance of The Trade Desk’s New Unified ID

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Key Insights The Trade Desk will spend more money with publishers that drive more sign-ins. The Trade Desk will likely rely on SSPs to push Unified ID 2.0 to publishers, instead of a client services team. A non-biased governing body needs to be formed to police misuse. The Trade Desk is in the early days…

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