Dec 18

How Twitter Celebrated The Last Jedi in Style With Real-Time Billboards

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The breathless social buzz leading up to the launch of the latest Star Wars movie on Friday needed a marketing stunt to match. So, Disney teamed up with Twitter to plaster fan tweets across giant billboards in real time. From 10 a.m. to 10 p.m. on Dec. 15, the 90-foot digital screens at Toronto Eaton…

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