Prime TV – Mad Men Season 3: How Don are you?
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Be honest, we’d all like to be a little like Don Draper, wouldn’t we? Well, with the third season of Mad Men, we can. By watching each episode, we’ll all soon be chain-smoking, shagging and drinking on-the-job like there’s no tomorrow. Well, that’s what DraftFCB Auckland would have us believe. The TV and radio spots, plus outdoor and online work all challenge audiences with the line ‘howDonareyou.com’ – which, you guessed it, is the address of a site where we can all get a helping hand increasing our ‘Don-ness’. DraftFCB even gave journalists a helping hand, by sending them a hand-made ‘Don Doll’ action figure of their own (complete with authentic hand-stitched houndstooth suit and trilby hat) – just the thing for picking up a few tips on Dressing like Don. Or maybe practicing a few moves on some poor, unsuspecting female action figures.
Advertising Agency: DraftFCB, Auckland, New Zealand
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