Aug 20

‘Pick a Side’: Skeptical Publishers Spotlight Eyeo’s Ad Filtering Perception Problem

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Last week, German ad-blocker Eyeo announced it wants to block your ads and serve them too. The company launched a demand-side platform Trestle, allowing ad-buyers to purchase inventory to reach people who use Eyeo’s ad blockers to block ads. The DSP makes it easier for agencies to plug directly into the demand generated from Eyeo’s…

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