Feb 05

P&G’s Push for Diverse Voices Doubles as Brand Building

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In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers. “People want to see authentic stories,” Pritchard said. “So when our brands are associated with that, people will feel better about our brands.”…

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