Aug 21

Supergoop!’s Bright and Sunny Aesthetic Will Change How Users Think About SPF

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Most people don’t associate sunscreen with excitement–it’s typically seen as unsexy, feels heavy on the skin and carries about the same instant gratification as taking a daily multivitamin. Through bright graphics, appealing packaging and an engaging social media presence, Supergoop! wants to redefine the suncare category by creating products that people actually care about. “You…

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