Hasta La Creative!

Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree promoted city walks all over Belgium making use of JCDecaux and Clear Channel’s bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creatives: Gertjan De Smet
Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez
Strategic Planner: Maarten Van Daele
Digital production: Bert Gybels
Graphic Design: Coraline Barbe, Gregory Klarfeld