Hasta La Creative!

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie