Hasta La Creative!

Maurice Lévy invited Google CEO, Eric Schmidt, to Paris so the two could discuss Publicis joining forces with the search juggernaut.

According to International Herald Tribune, Schmidt said, “We all carry around the notion that advertising is a television ad or a print. But in fact, there are millions of ads distributed in very sophisticated ways. Maurice’s message is, ‘Eric, you’re missing the opportunity in mobile. You have to get an integrated mobile strategy so we can give a mobile offer to our advertisers.’ ”

Levy told Ad Age, the goal is to create a “triple-win” — not just a win-win — situation. “Our clients win, the platform Google wins and the ad industry/Publicis wins. We’re bringing Google our knowledge of advertising communications, consumers and client needs. They’re bringing us knowledge of technology and the world of the web.”