Appliances as Architecture – ‘Habitat Machines’ by David Trautrimas (GALLERY)

(TrendHunter.com) Visual artist David Trautrimas’ latest solo exhibition titled ‘Habitat Machines’ opens at LE Galllery in Toronto this month. He creates these fantastic architectural images from dismantled household appliances.…

Celebrity Dolls as Art – $3000 Angelina Jolie Doll (GALLERY)

(TrendHunter.com) Noel Cruz took and ordinary doll and made a true Angelina Jolie look alike. By using his artistic talent, Cruz duplicated Angelina Jolie’s piercing blue eyes and her pouty full lips.

The doll is as…

The Crisis Of Advertising

Bob Hoffman, CEO of Hoffman/Lewis and otherwise known as The Ad Contrarian, is taking a deeper look at the factors hampering the ad industry in a series of posts titled The Crisis of Advertising:

Advertising pundits are right about one thing. The ad industry is a fucking disaster.

They are wrong, however, about what is causing the problems.

The crisis is not being caused by the internet. The internet should be a boon to advertising.

The crisis is not being caused by “new media.” New media should be stimulating a creative resurgence.

The crisis is not the result of consumers becoming immune to advertising. The idea that consumers are suddenly immune to advertising is just plain nonsense.

Unfortunately, the causes of the crisis are much deeper and intractable. They revolve around three factors.

1. Consolidation of the ad industry
2. Talent and brain drain
3. Mindless me-too-ism

He’ll be explaining it further in some posts coming up. I’m staying tuned for this. Bob has a keen perspective and a very sharp tongue.

C.STEM 2008: Breeding Objects – Computational Design, from Digital Fabrication to Mass-Customization

0aarapapreprpioi.jpg
Self Replicating Machine, by Dr Adrian Bowyer and Ed Sells in lab

Good old Turin is currently hosting the third edition of C.STEM. The theme this year is Breeding Objects – Computational Design: from Digital Fabrication to Mass-Customization and while the spotlight is still on generative systems, it is, in many respects, very different from the first edition. This time, the main protagonists are designers, not artists.

0aabreedddd.jpg

Although, i have taken the habit of running swiftly in the opposite direction when i hear the word ‘design,’ i have to admit that the programme this year is remarkable. Especially because it brings that innovative focus i had hoped to see more widely explored in the schedule of the Torino World Design Capital. C.STEM showcases projects anticipating future developments in design process and technologies. What happens when domains such as design, creative coding and digital fabrication meet the new scenarios of mass-customization?

0aladiesss.jpg
C.STEM conference on Sept. 20th: Where were the ladies?

The exhibition and conference explores the way design is currently re-considered and shaped through the lens of information society and, more generally, new technologies. The work of young designers today involves a crucial paradigm shift: not only do they use the digital tools provided to them but they also invent, modify and produce new instruments themselves.

0aanervsss.jpg
Dendrite by Nervous Systems (Jessica Eve Rosenkrantz and Jesse Louis-Rosenberg)

Another important characteristic of the new design production involves digital fabrication processes such as laser cutting and 3D printing (a few examples in the posts Rapid Products 1 and 2). The impact of digital fabrication is far from marginal: instead of churning out identical products, objects are created which, while they undeniably belong to the same family, are all different from each other. Beyond the creative process and fabrication, the digital tools and new design processes have also the potential to radically modify the marketing of design products and the way consumers engage with the creation of objects. Two projects presented in the exhibition, Nervous Systems and Fluid Forms (see below), have already been launched on the market and as such, exemplify new business possibilities.

C.STEM conference is over but you can still see the exhibition until September 27 inside an Ex Methodist Church. If i were you i’d run there, you don’t see a show like that every year in this region.

Located in an ex-Methodist church in the center of Turin, the exhibition illustrates what is the state of the art of computational design through a series projects that range from everyday objects you can buy online to sweatshirts weaved with newsfeeds, and a 3D printing machine able to ‘prints’ most of its own components (not the original one but maybe even better, a version fatta in casa by ToDo design studio.)

The list of projects exhibited is online. Here’s just a selection:

0aaebrrud.jpg

Ebru Kurbak and Mahir Yavuz’ NewsKnitter project comments on the manipulation by the media in Turkey. Live data streams of information are used as an unpredictable base for pattern generation. Web-based information is either gathered from the Turkish daily political news or according to a theme that pervades global news. The data is analyzed, filtered and converted into a unique visual pattern for a knitted sweater. The system consists of two different types of software: one receives the content from live feeds while the other converts it into visual patterns, a fully computerized flat knitting machine produces the final output. The pieces of clothing are not for sale right now but the designers are working on that.

0aaradiolario.jpg
Radiolaria by Nervous Systems

The jewelry designed by Jessica Rosenkrantz and Jesse Louis-Rosenberg of Nervous System, on the other hand, is up for grab. The design is both heavily tech-mediated and inspired by organic forms.

Using two custom-made computer applications –one mimics branching dendrites, and the other the movement of particles–the designers generate forms for bracelets, pendants, and earrings.

The Radiolaria line, for example, is named after the plant cells whose structure was a source of inspiration for Buckminster Fuller. Jewelry from the Dendrite collection takes its cue from the aggregate growth of coral. The Dendrite algorithm both controls the aggregation and allows consumers to participate in the design process

0aatissuesun.jpg
1 of 1 studio tissue collection

Way more beautiful in real than on pictures, 1 of 1 design studio creates one-of-a-kind, made to order apparel. For The Tissue Collection, designer Cait Reas worked together with C.E.B. Reas. The artist generated the Tissue images by defining processes and translating them into images with code and software. Cait used a digital textile printing technique to apply the patterns to fabric.

0aacspacesd.jpg
theverymany contributed as consultants for the [C]space pavilion in London

In case you’d worried that this blog is turning into a geeky version of Harper’s Bazaar, i’ll have to mention that the best moment of C.STEM for me was to listen to Marc Fornes from theverymany. It’s the second time i attend one of his talks and i’m still not sure i understand most of what he says but his work is so awesome that it doesn’t really matter.

0aatheferyman.jpg
Aperiodic_vertebrae

His presentation addressed failure. For example, he detailed how the Aperiodic_vertebrae structure that theverymany developed for Generator x – Beyond the Screen (a workshop and exhibition which highlighted the creative potential of digital fabrication and generative systems) in Berlin taught him that while computers facilitate many of the design processes much of the assembly still has to be done by hands. The Berlin version of the Aperiodic Tiling counted some 530 panels and nearly as many connecting components.

0aaloopopjpoj.jpg
One of the many options studied for R&Sie’s Loophole bridge

The core of theverymany approach is therefore to use computer to generate, not just many parts, but a logic between these parts. They applied the concept to the woven pedestrian bridge that Francois Roche from R&Sie is building on the boundaries of Poland and the Czech Republic.

About the 2006 edition of C.STEM: C.STEM conference, Part 1 and Part 2.

Related entry: Generator x – Beyond the Screen, a workshop and exhibition which highlighted the creative potential of digital fabrication and generative systems.

Checking Out the Tissue Wars

The weird weather is taking its toll on people nowadays and for people who have to blow their nose and battle the flu season, a tissue in hand is normally what is needed. But the question is which one?

People could care less of what tissue to use. As long as it is there, they will take it. But make no mistake about it. Whether they are tissues from Procter and Gamble or Kimberly Clark, it all boils down to familiarity and of course availability in the market.

These two tissue making giants offer these toiletries to help people at people who have irritating colds. So as far as which is the preference between them, it all boils down to which brand is familiar, regardless of what add-on they have added to the ideal product line in the market.

Kimberly-Clark is marketing its new, 3-ply tissue as the company’s biggest innovation for Kleenex Facial Tissues in four decades. The new Kleenex Facial Tissue with Lotion is softer and 17% stronger than its predecessor, the company claims. The new tissues began shipping on Aug. 25.

For P&G, it is the addition of shea butter, a moisturizer, to its Puffs Plus line of lotion tissues, plus new box designs for three of its primary Puffs products.

Lotion tissues make up about 20% of the facial tissue category and have grown 7% over the past two years, per ACNielsen.

(Source) Brand Week


Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

LeBron James beating in a game of HORSE by a nobody

Watch this video as a contest winner beats NBA all star in a game of HORSE. In spectacular fashion!

This would be like me whipping Tiger Wood’s ass in Putt Putt. What Lebron James has here (or one of his many sponsors) is an opportunity to redeem him self much like EA did with their Walk on Water shot. If Lebron leaves this video up without a response he’ll fail.

Magic Salad Plate

magic_salid_plate_site.jpg

Clemenger BBDO, Melbourne have launched a new campaign for Four N’ Twenty pies called Magic Salad Plate. I actually hear about this on the radio first. (This is your basic food when at the footy. The aussie version of a hot dog at the baseball.)

Guys can pick up the plate for free by entering the unique codes on supermarket frozen packs.

Update: It’s actually $5 + $5.65 postage and you have to buy two packs to get the codes. This seems a bit steep.

The website could use some help and why they embedded a video player instead of the Youtube link is a mystery. But it’s all about the plate not the site.

While not as fun or collectable as the VB Boony Doll i think this is still a great promotion. You can see these at the next BBQ providing some laughs and more importantly a reason to choose Four N’ Twenty over other frozen pies.
I eat Sergeants but will grab a pack to get my free plate this week.

You can read the 122 comments on the Campaign Brief blog about this campaign. Well maybe 20 comments are about the campaign and the rest are childish comments and name calling.

89 Spoofs, Smears, Style Specials from the 2008 Presidential Election (CLUSTER)

(TrendHunter.com) The 2008 presidential election has been a groundbreaking one on nearly every front, but especially on pop culture. Obama, Biden, McCain, and Palin have been vilified and honored, remixed and remastered,…

Future Couture – ‘The Honorable Daphne Guinness’ in Vogue Italia (GALLERY)

(TrendHunter.com) Move over Paris Hilton, there’s a heiress on the scene that actually looks damn good in a Vogue editorial by the legendary photographer Steven Klein.

The Future Couture issue of Vogue Italia features…

80s Rocker-Chic Couture – Agyness Deyn in French Vogue (GALLERY)

(TrendHunter.com) The latest issue of French Vogue features an 80’s rock-inspired editorial entitled “Rock Couture” that stars the very rock-chic Agyness Deyn.

As you’d expect from French Vogue, the photo shoot features…

Like the Makeup Model, Warts and All?

CoverGirl has hired Ellen DeGeneres to be the face of its next advertising campaign.

Out-of-Context Couture – Marios Schwab Bucks Tradition at London Fashion Week (VIDEO)

(TrendHunter.com) Marios Schwab’s concept collection has reset the fashion buttons in a powerful way. Marios Schwab says that he likes to challenge initial conceptions and the ideals of fabric, taking them out of their…

Cigarettes as Lipstick – Anti-Smoking Ads Target Self-Conscious Females

These anti-smoking ads effectively target young female smokers who are self-conscious about their looks and appearance.

The campaign features the tagline, “Think it makes you pretty?” and shows a young…

Portable Parties – The Suitcase-Sized Evolution Mobile Bar (GALLERY)

(TrendHunter.com) Most mobile bars leave bartenders wanting more; they’re too awkward to be truly portable and often don’t have the right type of storage. The Evolution Mobile Bar, however, will please any connoisseur,…

McCain Space

And I thought the election in Australia over did it with all the Facebook groups and Youtube channels

While I was in Brazil I asked if elections had been taken over by the web yet and it was a resounding no. No politics online yet. Are there any other examples of politics being bitten by the social media bug?

10 Giant Waves Caused by Global Warming (VIDEO)

(TrendHunter.com) Don’t screw around with Mother Nature, and especially not with her oceans. She’ll bury you under tons of water! Global warming will have a dramatic effect on our ecosystem and none is more pronounced than…

Ads to Question Authority – Metro ‘Think for Yourself’ Campaign

Metro Newspaper’s vague new ad campaign is causing a stir in the blogosphere. The ads, created by CLM BBDO, feature individuals in some polarizing situations. A second figure, clad in all-black, directs…

Disguised Celebrity Dates – Pam Anderson’s Incognito Companion (VIDEO)

(TrendHunter.com) Busty protagonist Pamela Anderson of Barb Wire and Baywatch fame showed up in London for Fashion Week with an anonymous date sporting a paper-white mask and white gloves.

Speculation as to who the mysterious…

8 Unorthodox Guitar Designs (GALLERY)

(TrendHunter.com) This collection of 8 unusual and amazing guitars show some incredibly innovative design concepts, and some equally impressive artwork.

Ranging from bizarre to beautiful, the collection includes everything…

Ads to Question Authority – Metro ‘Think for Yourself’ Campaign (GALLERY)

(TrendHunter.com) Metro Newspaper’s vague new ad campaign is causing a stir in the blogosphere. The ads, created by CLM BBDO, feature individuals in some polarizing situations. A second figure, clad in all-black, directs…