May
20
Paco Rabanne Teams Up With Vice for UK Youth Engagement Campaign
Posted in: UncategorizedFragrance brand Paco Rabanne is targeting younger consumers with a new positioning and communications strategy to launch in the U.K., partnering up with Vice’s music and culture platform Noisey. Created by Impero, the repositioning will aim to expand its a younger following for its fragrances in Britain, with a focus around its best-selling “Million” range….
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