Hasta La Creative!

The print category received 376 entries. A Gold Pencil was awarded to art director/writer duo Elliot Nordstrom and Phil Van Buren of the University of Colorado for their campaign titled “There is Only One” which artfully featured the unique Doritos chip as the standout in a sea of generic potatoes chips, tortilla chips and crackers.

Other highlights of the show include a Gold Pencil awarded in the Interactive category to art director Thomas Jonsson and writer Cark Fredrik Jannerfeldt of Berghs School of Communication, Stockholm for “We don’t like banners,” an innovative computer plug-in program that would detect where advertising banners are placed and override them with your own personalized content. The tag line reads: “What if the Internet was just like a bag of Doritos. Filled only with the stuff you like.”

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