Dec 10

Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges

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Omnicom’s reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe’s position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity’s data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is…

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