Hasta La Creative!

From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I’ve ever seen.

I think there are some lessons advertising agencies can learn from this. It’s the subject of my new column on Talent Zoo, which you can read right here:

Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen.

Decades of GM, Coca-Cola, and Proctor & Gamble efforts can’t compare to what this guy’s done in one year.

In the interest of full disclosure, yes, I donated a small amount of money to his campaign. And it gave me a window into a marketing operation that should be a case study in any college marketing textbook or agency account planning handbook.

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