Mar 11

Oatly’s True Crime-Style Podcast Is a Master Class in Branded Content

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New podcast Oatly Lake has all the hallmarks of the true crime and investigative journalism genres. Jingly-jangly intro music. An engaging podcast host. And a mystery rooted in small-town America. The twist? The solitary episode of the first season, titled “Deep Waters,” is actually is actually an 18-minute ad for Swedish alternative milk brand Oatly….

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