Sep
15
NSW Health: Get Tested. Play Safe
Posted in: Uncategorized
Faced with a significant increase in STI’s (sexually transmissible infections), particularly in young adults, the NSW Government has set out to raise awareness of the problem. The campaign theme – Sleeping with one is sleeping with many – brings the message to life and the tagline is a simple call to action: get tested, play safe.
Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: James Procter
Art Director: Robbie Kantor & Josh Evans
Copywriter: Bart Pawlak
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