Hasta La Creative!

Is SSF working? When I say SSF, I could be talking about “soft science fiction” or non-sphincter splitting fistulectomy. Never fear. I am speaking of the joint venture between Saatchi and Fallon. Remember that one? Saatchi & Saatchi and Fallon beget SSF in August 2007. Robert Senior (pictured above), one of the OG founders of Fallon, is charged along with the great and wise oh-obwi-wan Roberts (Kevin, that is). The stated mission of SSF was to fuel growth for Fallon in the U.S. and provide leadership for Saatchi in the U.K. So, is it working?

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