The 30 minute advert soon a reality? Or is it already here?
Posted in: UncategorizedAlec tipped us to this rather vague MSNBC story that seems to announce the thirty minute commercial – programs created around sponsors products.
Digital Studio’s first productions, which will premiere this summer, are a science-fiction series starring Rosario Dawson called “Gemini Division” and a quirky comedy about a college-aged zombie called “Woke Up Dead,” said NBC Universal, a unit of General Electric Co.
If we take a minute to think about this, we know that the commercial-as-program on broadcast TV rather than the web is already here. Take Americas Next Top Model which exports around the world for example, all those fancy prizes the models get are edited out when you watch the show here in Sweden simply because covergirl can’t be bought around here (nevermind that in-program advertising is a legal nightmare around here).
Then there’s the “hit MySpace personality” Dan Fielding a.k.a ‘Domestic God’, the character who built up an online following with thousands of fans tuning into his video clips on domestic life. The project, which began in February 2007, has been revealed as an experiment to assess the potential for a new TV show. Electrolux, who are behind Dan’s persona he’s actually played by actor James Rawlings, are now in talks with several broadcasters to develop a series. Electrolux weren’t hiding behind Dan though, they sprinkled many clues around – for example:
Post a Comment