Hasta La Creative!

Wal-Mart is the brand urban hipsters love to mock. But what to make of the company’s far-reaching environmental initiatives? They’re hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences.

Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house.

According to the Chicago Tribune, Wal-Mart is rolling out new eco-friendly stores around the nation. The goal is to make them 25 percent to 30 percent more energy efficient than existing stores.

On the packaging front, Wal-Mart will begin scoring its vendors on the sustainability of their packaging. The results are expected to influence Wal-Mart’s buying decisions. Wal-Mart aims to reduce overall packaging in its supply chain by 5 percent by 2013.