Aug
23
NBCUniversal Pushes for Independent Measurement, Intensifying Pressure on Nielsen
Posted in: UncategorizedAs Nielsen continues to face the fall-out from its national television audience undercounts, including a possible loss of accreditation, one of its longtime customers is pushing for the industry to find measurement alternatives. In a blog post published Monday, NBCUniversal signaled its intent to encourage other companies in the space to reevaluate their metrics and…
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