Aug
06
NBC Universal Wraps Upfront Sales
Posted in: UncategorizedNEW YORK (AdAge.com) — NBC Universal has substantially completed its upfront sales, according to a person familiar with the situation, and anticipates total dollars committed to all its properties to be down between 5% and 9%. In a better-than-expected turn, the volume of dollars allocated to its cable outlets is expected to be flat with last year's total. Meanwhile, volume committed to the NBC broadcast network is expected to be down significantly.
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