Jan
07
NBC Benefits From New Year’s Resolutions
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — New Year's is a time for resolutions — particularly regarding weight loss. Whether "The Biggest Loser's" viewers and contestants will keep their resolutions remains to be seen. But NBC, which is hoping to gain audience after losing viewers in 2008, was off to a good start Tuesday night. The seventh-season premiere of "Loser" packed on 41% more adults 18 to 49 than the show's fall premiere, delivering a 4.5/11 rating and share, big enough to win a two-hour time slot from 8 to 10 p.m.
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