Hasta La Creative!

Heres another campaign from Mother’s Pride. The first one we posted here at DesiCreative, got into a bit of, er, discussion…Client: Mother’s PrideAdvert title(s): ‘Let children be children’Creative Agency (Name, City, Country): Out of the Box, Delhi, IndiaCreative Head: Viral PandyaCopywriter : Vani Pandya, Sabu PaulArt Director : Viral PandyaIllustrator : Sameer Kulavoor“Children love to jump into water puddles, play in the rain, splash in the mud. To stop them from doing all this is to rob them of their childhood. Allow children to explore and experience the pleasures of childhood”“Often children will brawl, throw tantrums, and make unreasonable demands. If you expect them to behave otherwise, you refuse to accept them as they are. Be a little tolerant and allow them to enjoy childhood”“Children will run around, bump into furniture, and knock things down. If you cannot accept this as normal behaviour, you cannot accept them for what they are. A little understanding from you can turn childhood into a delightful experience”