Hasta La Creative!

Passers-by could make 50-cent donations by throwing coins into a slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe. Measurement units on the cylinder of the syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organisation to vaccinate children around the world against infections.

I’m not sure about all those crying children illustrations, but other than that, I think it’s a pretty cool action (not that we haven’t seen similar stuff in the past though).

Agency: Kolle Rebbe Hamburg, Germany.