Jan
14
McD’s Grande Plan: Become Java Giant
Posted in: UncategorizedCHICAGO (AdAge.com) — As little as two months ago, critics scoffed at the idea of high-end coffee drinks succeeding at McDonald's. But that was before Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. Now, those who laughed off the idea that the Golden Arches could actually take on Starbucks are waking up and smelling the beans.
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