Jul 08

McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art

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McDonald’s minimalist advertising has repeatedly proven the adage that less is more. The latest example from the fast-food brand hides its products in pixel art. Created by TBWAParis, the ads don’t have a logo–but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork. Each execution has the tagline “Guess who’s…

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