Sep 21

Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

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Mastercard is making its first sponsorship move into chess by naming Magnus Carlsen, the game’s highest-rated player of all time, as its global brand ambassador. The partnership with Carlsen kicks off with Mastercard’s “Priceless Experiences” promotion. In a bid to connect with Mastercard users who are identify as “chess enthusiasts,” cardholders will have direct access…

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