Jan 18

Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation

Posted in: Uncategorized

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that’s very old and decisively not symbolic of a new privacy-conscious…

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