Marketers Need Structured Innovation to Achieve Real Progress

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures reluctant to give up on established ideas and solutions, even when they no longer serve the enterprise and its needs. Illustration: Alex…

No Responses to “Marketers Need Structured Innovation to Achieve Real Progress”

Post a Comment