May
27
Magnum Zones at cinemas across Poland
Posted in: UncategorizedIsn’t it just great to relish a wonderful Magnum ice-cream while watching a good movie at the cinema? Well, this consumer insight was probably the starting point for an ambient action called Magnum Zone which commenced last Friday. In 40 biggest cinemas across Poland the special Magnum Zones were created in the shape of the delicious ice-cream to convey the message of Magnum’s high quality, unique taste and originality.
Magnum Zone at Cinema City Plaza in Pozna?, Poland
The best armchairs in the central part of the screening room form the shape of Magnum – they were upholstered with the chocolate-coloured leather, whereas the seats that serve as the wooden stick are ivory-coloured. A golden Magnum logo is embroidered on both sides of the headrests. One simply cannot miss this image of a Magnum ice-cream when entering such a screening room. The classy chocolate leather-covered armchairs interact with our sense of touch and support the top quality and premium image of Magnum. This ambient action also fits well with the image of royal treatment displayed in the current Magnum TV commercial.
Cinema armchairs make up a huge Magnum ice-cream
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