Mad Men Meets Melrose

Quarterlife, the new series from Marshall Herskovitz and Edward Zwick, is far from racking up impressive broadcast-style numbers on MySpace and YouTube, which leads The New York Times to question.

The low traffic numbers are significant because the series has been touted as the first television-quality production for the Web, as well as the first to be introduced online as a warm-up for its network debut. NBC will broadcast “Quarterlife” in one-hour increments beginning in February, and the Web-to-broadcast process is being closely watched as a potential business model for television on the Internet.

YouTube has the first nine webisodes posted at this time, whereas MySpace has 14, so that needs to be addressed (although I wouldn’t be surprised if there’s some kind of deal that prevents it, since the show debuted on MySpace).

Since I had the time today, I watched webisodes one through ten. While I’m outside the target demographic, I like the show. If I was the target I’d probably feel compelled to deliver some snarky commentary. But I’m not, and Gawker’s already got that covered.

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