Hasta La Creative!

AIDS is losing media coverage because infection rates have dropped in most countries. But in Haiti AIDS still is a public health threat. So we want to put AIDS back on the agenda by spreading a message to fight AIDS in the same way that AIDS spreads: with a virus. A different kind of virus. A computer virus for the good.

Advertising Agency: Loducca, Brazil
Creatives: Alex Adati, Gregory Kickow, Raphael Franzini
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Technology Director: André Michels
Programmer: Paulo Almeida
Account Director: Juliana Tomas Lopes
Approval: Marc Baptiste