Aug 16

Kellogg’s Pushes Into DTC With Cheez-It Because ‘Data Is Gold’

Posted in: Uncategorized

Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,…

Related posts:

  1. The High School Superlatives Brands Would Win in 2018 Ah, superlatives–the titles we bestow upon ourselves when we graduate...
  2. Adobe Wants Consumers to Find the Perfect Shirt by Taking a Photo Software firm Adobe came to the NRF’s annual show earlier...
  3. NBC Is Using Commerce Tech for Jill Martin’s New Shop Today Show As a longtime lifestyle contributor at NBC’s Today show, Jill...
  4. ‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could Rival Publicis Omnicom’s IPG takeover could make it a stronger retail media...
Tags: ,
No Responses to “Kellogg’s Pushes Into DTC With Cheez-It Because ‘Data Is Gold’”

Post a Comment