Aug
24
Keeping a Premium Brand Premium During Recession
Posted in: Uncategorized
CHICAGO (AdAge.com) — After nearly 20 years with California Pizza Kitchen, CMO Sarah Grover knows exactly what the company's co-CEOs are looking for. In an interview with Ad Age, Ms. Grover shared her strategy for guiding the chain through the recession, why you shouldn't expect to see any discounts from CPK and how her PR experience is informing her role as CMO.
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