Jun
13
Cable Upfront Market Halfway Done With Sales
Posted in: UncategorizedNEW YORK (AdAge.com) — With the envelope effectively sealed on this year's broadcast upfront, which wrapped early this week with a higher-than-expected final take of $9.2 billion, now it's off to the races for cable. The cable upfront, projected by several major analysts and media buyers to increase as much as 10% to 15% this year over 2007's take of $7.68 billion, will head into the weekend about 40% to 50% wrapped, according to several key media buyers and network executives.
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