Hasta La Creative!

Most sports brands tout performance. For Kalenji it’s all about pleasure. For their new shoe, Kalenji and Rosapark decided to have some fun by creating a menu where you pay in kilometers. I love this. Because here’s the thing: I don’t go to the gym three times a week and deal with the Bros and bike twenty miles on the weekends early before the touristas come out because I like doing it. I do it so I can stuff my face with good food and not worry about gaining weight because I’m burning off more calories than I take in. Finally, a sports brand that gets me. Don’t live to run. Run to live. Hell. Yes.