Hasta La Creative!

>Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn’t recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again.

Advertising School: Berghs School of communication, Stockholm, Sweden
Art Directors: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow