Mar
24
It’s Not How You Start…
Posted in: UncategorizedA lot of ad campaigns start out with great elements and then bog down. To avoid a tired ending or a drift to nowhere, plan the whole campaign at the beginning. Some novelists say they start by writing the last chapter. If you know where you’re going you’ll get there more easily, your message will be more coherent, and you’ll have more fun.
Happy Endings
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