Feb 23

IPG Mediabrands Wins Geico’s $1.4 Billion Media Review

Posted in: Uncategorized

IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital…

Related posts:

  1. Virgin Media O2 Incumbents Set to Battle for Ad Account The merger of telecommunications companies Virgin Media and 02 will...
  2. Following a Review, Lenovo Appoints Stagwell’s Assembly as New Media AOR Assembly took home Lenovo’s media business following a review managed...
  3. A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR Ahead of a holiday season, the senior living advisory service...
  4. Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business In an apparent cost-cutting effort, Nestl? recently launched a review...
Tags: ,
No Responses to “IPG Mediabrands Wins Geico’s $1.4 Billion Media Review”

Post a Comment