Apr
28
Innocent Maps Out Plan to End Ad Industry Greenwashing
Posted in: UncategorizedIn February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives. Recently promoted from marketing director, the Coca-Cola-owned…
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