May 06

Infographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendations

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Influencers are still going strong, but as the novelty fades, should brands keep including them in their strategies? New research from Toluna suggests they should. While there’s still skepticism–30.4% of American consumers don’t trust influencer recommendations–almost half (49.2%) follow influencers on social media, and 49.3% have bought something based on a recommendation from an influencer….

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