Nov
06
Infographic: From Early to Late Stage, Online Video Ads Provide a Lift
Posted in: UncategorizedWe all know online video works. Content is king. Customers use video throughout the entire journey. Online video drives the early stages of the purchase journey, with a 24% lift in ad recall and a 9% lift in purchase intent. But a new study from Google and the 4A’s found key performance metrics were high…
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