Sep 09

Index Exchange Brings the Ad Tech Supply Chain Out of the Shadows

Posted in: Uncategorized

The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace. The offerings include buy- and sell-side auditing tools, as well as small tweaks to the auction process to keep buyers from overspending. These rollouts go hand-in-hand with the company’s recent adoption of sellers.json and SupplyChain…

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