Aug 28

Comscore and Hudson MX Team Up to Solve Local TV’s Slump

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Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before–and now it’s coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore’s data…

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