Feb
16
iHeartMedia and Sounder Partner to Bring Brand Safety to Audio
Posted in: UncategorizedIdentifying brand safety red flags in audio–in an automated way–is an ongoing challenge that is partly preventing more ad dollars from flowing into the medium. To that end, media company iHeartMedia has partnered with intelligence company Sounder to make the latter’s brand safety rating tool available to advertisers looking to buy audio ads across the…
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