Nov 27

If Gen Z Consumers Are So Digital, Why Do They Like Paying With Cash?

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It’s an article of faith among marketers that members of Gen Z (the age cohort that’s now between 4 and 24 years old) are digitally savvy. They are “tech natives,” we’re told. It’s even said that millennials (whom we were hailing as digital natives only yesterday) are now asking Gen-Z for tech help. This “most…

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