I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

And just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously–both the expectations of our internal teams and those of our client teams. This…

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