Jul
22
Hypebeast Offers Publishers a Blueprint for Wholesale Commerce
Posted in: UncategorizedPublishers intent on owning the relationship with their audience might be overlooking a key opportunity: commerce. Hypebeast, an independent fashion publisher that covers the streetwear world, launched retail clothing market HBX in 2012, in the hopes of adding a fresh revenue stream by capitalizing on its readers’ affinity for luxury clothing. In 2020, HBX generated…
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