Hasta La Creative!

Received this beautiful commercial for HPCL today.

View on Vimeo.

Life doesn’t stop, no matter what happens. And if life doesn’t stop, then it means its always on a journey.

The new brand commercial from HP Engine Oils revolves around the same mind space with the theme Zindagi Nahin Rukti. The film has been shot at various parts of the country, bringing alive various modes of transport that enable a smooth journey of life.

The communication strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The film is shot in seven amazing locations (Kulu Manali, Shekhawati in Rajasthan, Bhopal, Varanasi, Pune, Mangalore and Mumbai) in India to get the virgin expression out in a very short mind-boggling nine days.

The objective was to depict the brand idea with a larger than life thought and a touch of Indias core strength, which is togetherness and melting emotions through distances. We all connect to each other through our cultural fabric, the reason why we get to drink Darjeeling tea in Delhi, wear Kashmiri shawls in the South and drape Sholapuri bed sheets in UP.

This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesnt stop, then why should your vehicles? HP Engine Oils contribute in this togetherness with the journey of life because Zindagi Nahin Rukti

Client: HPCL, Lubes Div.
Agency: Leo Burnett, Mumbai
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Rupesh Kashyap
Copywriter: Rupesh Kashyap, Shreyas Jain
Vice President: Anup Vishwanathan
Account Director: Mahesh Balakrishnan
Film Head: Kevin Affonso
Production House: Opticus Inc.
Director: Sanjay Shetty
DOP: Ravi Varman